BTL ACTIVATION

Together with OMD, we managed the overall production of the event to present Lay’s new packaging inspired by the FIFA World Cup 2026, created exclusively for the brand’s sales force.

The event brought together members of the commercial team for a dynamic and engaging experience that combined recreational activities, games, gifts, and a training session. During the session, participants were introduced to the new product’s key features and the commercial strategy behind this special edition.

We created an entertaining and motivating experience for participants to celebrate and support this important product launch. ⚽

Take a look at the highlight video capturing some of the best moments from this event.